Ideas on how you remind your user community about the great online resources you offer, when they think all they need is Google?
eBooks on EBSCOhost Promotional Materials
Expand your eBooks on EBSCOhost promotional efforts with these easy-to-use flyers, posters and brochures. You will also find video tutorials, help sheets and user guides to increase usage of eBooks on EBSCOhost.
“Library Terms That Users Understand” [John Kupersmith]
The site is intended to help library staff label key resources and services in such a way that most users can understand the words to make a good choice.
Library Fundraising, Marketing & Public Relations
Five Ways You Can Save Money by Marketing
In this article Kathy Dempsey the author explains why when you’re low on money, marketing is one of the last things you should cut from your budget. She goes on to explain Five Ways Marketing Can Cut Costs and save your library money or at least help you get more bang for your precious buck.
Advocating in a Tough Economy Toolkit
“During tough economic times, people turn to libraries for their incredible array of free resources, from computers to books, DVDs and CDs, for help with a job hunt or health information. The average annual cost to the taxpayer for access to this wide range of resources is about $31, the cost of one hardcover book.
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.