Marketing Ideas for Your Library

Learning Express Library

You will find a variety of materials to help publicize Learning Express Library as well as materials to help library users use the service. Includes brochures, flyers, posters, images, press releases, sample letters and emails to educators and much more.
Also find a link to the Librarian Resource Center at Learning Express Library.

Let's Promote Learning Express Library


How do you remind your user community about the great online resources you offer, when they think all they need is Google?

NetLibrary eBooks Marketing Extras
Expand your NetLibrary promotional efforts with these easy-to-use tools and out-of-the-box ideas. Table tents, posters, ad slicks, web banners, customizable e-mail, press releases, and market ideas.  Or order additional print materials for your library. NetLibrary Tools and Resources

Gale (vendors for Contemporary Authors, LitFinder)
Market Your Library - Find Yourself in the Library, bookmarks, marketing pieces.

"Making "E" Visible" (Library Journal, article 6.15.06)
To draw patrons past the Googles of the world, we need to revolutionize how electronic resources are promoted.


“Library Terms That Users Understand” [John Kupersmith]
The site is intended to help library staff label key resources and services in such a way that most users can understand the words to make a good choice.


Library Fundraising, Marketing & Public Relations

Five Ways You Can Save Money by Marketing
In this article Kathy Dempsey the author explains why when you’re low on money, marketing is one of the last things you should cut from your budget. She goes on to explain Five Ways Marketing Can Cut Costs and save your library money or at least help you get more bang for your precious buck.

Advocating in a Tough Economy Toolkit
“During tough economic times, people turn to libraries for their incredible array of free resources, from computers to books, DVDs and CDs, for help with a job hunt or health information. The average annual cost to the taxpayer for access to this wide range of resources is about $31, the cost of one hardcover book. In good times or bad, libraries are a great value!” 2008-2009 ALA President Jim Rettig

10 Easy & Free Ways to Promote Your Library
(from the Mid-Hudson Library System) (PDF)


Metropolitan Group - Tips & Tools: Libraries
Tips on Library Fundraising and Library Marketing. Metropolitan Group provides a collection of tips and tools relative to strategic and creative services for libraries.

Target Marketing - A Practical Strategy for Libraries
(from the Mid-Hudson Library System)
Targeted marketing is:

• A focused marketing effort on a specific group of people an organization wants to reach.
• Identifying and developing products, services, and/or materials for a specific group.
  
  
  

The Six Simple Principles of Viral Marketing

Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.

Word of Mouth MarketingAn Introduction to Word of Mouth Marketing (Word of Mouth Marketing Association)
"Speak Up: The Power of Word-of-Mouth Marketing" (Library Communication Strategies) (PDF)  "Viral Marketing" (Wikipedia)